Best eSIMs for Japan Travel in 2025 – Honest Comparison & Top Picks
Planning a trip to Japan and wondering which eSIM is truly the best? With the rising popularity of eSIMs among travelers, many find themselves asking: Which eSIM actually works well in Japan? What’s the real experience like?
In this guide, we compare top eSIM providers based on actual user feedback, satisfaction scores, and real-world performance.
Whether you're visiting for a short vacation or a longer stay, this article will help you choose the best eSIM for your Japan trip—with confidence.
Service | Data Plan | Usage period |
Lowest Price |
Network | App Available |
Hotspot | Support Channels |
Support Hours | Key Features | Cancellation Policy | Validity |
JapanConnect eSIM![]() |
Unlimited/ 1GB-50GB/ DayPass |
1day- 30days |
1GB/3days 6$ |
NTT DOCOMO(IIJ)/ KDDI・ SOFTBANK |
✕ | ✓ | 9:00–18:00/JST | One of the most affordable mid-data plans in the industry. |
✓ | 60 days | |
Holafly![]() |
Unlimited | 1day- 90days |
Unlimited/1day 1.99$ |
KDDI | ✓ | ✓ | Chat | 24/7 | Specialized in unlimited data eSIM services. |
✓ | No expiration※1 |
Airalo![]() |
1GB- 20GB |
1day- 30days |
1GB/7days 4.50$ |
KDDI・ SOFTBANK |
✓ | ✓ | Email / Chat | 24/7 | Manage installations, data usage, and recharges easily via app. |
✓ | Depends on plan |
Ubigi![]() |
Unlimited/ 500MB- 50GB |
1day- 30days |
1GB/30days 4$ |
KDDI・ DOCOMO |
✓ | ✓ | 10:00–17:00/JST | NTT Docomo's 5G high-speed line is available |
✕ | 90 days | |
Saily![]() |
Unlimited/ 1GB- 20GB |
1day- 30days |
1GB/7days 3.99$ |
KDDI | ✓ | ✓ | Email / Chat | 24/7 | NordVPN offers virtual locations to get around geoblocks |
✕ | 30 days |
Nomad![]() |
1GB-50GB | 1day- 30days |
1GB/7days 6$ |
KDDI・ SOFTBANK |
✓ | ✓ | Email / Chat | 24/7 | Easy data management with the app. Unlimited data also available. |
✓ | No expiration※1 |
World eSIM![]() |
Unlimited/ 500MB-20GB/ DayPass |
1day- 30days |
3GB/7days 6.90$ |
SOFTBANK | ✓ | ✓ | 9:00–18:00/JST | It is provided by a Japanese listed company, so it is trustworthy |
✕ | 30 days |
※1.While an eSIM technically does not expire, inactivity or carrier policy can cause your eSIM to become deactivated.
In this article, we first explain eSIM overview, pros and cons, and Japan's telecommunications situation for those new to Japan eSIM.
If you want to see our recommended Japan eSIM ranking comparison rather than learning how to choose eSIM, you can scroll to the relevant section below!

Koki Abe
Founder, Japan eSIM Portal
Contents
- 1 eSIM Basics | How It Differs from SIM and Pocket WiFi
- 2 How to Check EID on iPhone and Android
- 3 Survey of Japan's Internet Penetration Rate | Introduction to Major Telecommunications Carriers!
- 4 Prepaid SIMs Sold at Japanese Airports Are Expensive
- 5 Price Comparison by Travel Duration | The Cheapest eSIM in Japan
- 6 Top 7 Recommended eSIMs for International Travel: Comparison Ranking
- 6.1 JapanConnect eSIM | Industry-Leading Low Prices for Medium-Data Plans
- 6.2 Holafly | eSIM Service Specialized in Unlimited Data Plans
- 6.3 Airalo | Popular eSIM App for Backpackers Supporting 200+ Countries
- 6.4 Saily | Provided by NordVPN with Built-in VPN Function
- 6.5 Ubigi | Provided by Japan's NTT Group with DOCOMO 5G Network Access
- 6.6 Nomad | Rising Popularity with Local-Price Competitive Rates
- 6.7 World eSIM | Provided by Tokyo Stock Exchange Listed Japanese Company for Peace of Mind
- 7 eSIM Setup and Usage for Japan Travel
- 8 FAQs
eSIM Basics | How It Differs from SIM and Pocket WiFi
When traveling abroad, choosing between eSIMs, mobile carrier roaming, or renting a Pocket WiFi can be confusing. Each option has its own pros and cons, but eSIMs stand out for their speed and simplicity when it comes to getting connected. In this section, we’ll explain how eSIMs differ from traditional SIM cards and cover the key advantages and disadvantages of using an eSIM.
What is an eSIM?
- How to get started | eSIM activation is fast and fully online
- Advantages of eSIMs | No SIM card swap, no router to carry
- Disadvantages of eSIMs | Limited device compatibility & only works on the installed device
From Purchase to Activation | eSIMs Are Ready to Use in Minutes
With an eSIM, you can purchase online and activate it in just 5–10 minutes by scanning a QR code on your smartphone.
If you set it up before your trip, you’ll be able to start using mobile data as soon as you arrive in Japan. Simply enable the eSIM in your phone’s settings and turn on data roaming if needed.
On the other hand, physical SIM cards require shipping time when ordered online—usually at least one day. While buying one at an airport or local shop allows same-day use, you’ll still need to swap the SIM and manually configure settings like the APN.
If speed and convenience matter, eSIMs are clearly the better choice. They’re especially ideal for short-term travel or business trips where quick setup and immediate connectivity are essential.
3 Benefits of Using an eSIM
eSIMs offer several advantages over traditional physical SIM cards.
First, there's no need to swap out SIM cards—everything is handled digitally, so you won’t risk losing a tiny SIM while traveling. Since the entire process from purchase to setup can be completed online, it saves both time and hassle.
Another key benefit is that you can set up your eSIM in advance before leaving for Japan. This allows you to take your time choosing the right plan that fits your trip length and data needs.
Once you arrive, your eSIM is ready to go—just activate it in your phone’s settings.
One of the biggest perks is being able to connect to the internet the moment you land at the airport.



Drawbacks and Limitations of eSIMs
While eSIMs are highly convenient, there are a few important points to keep in mind.
cannot be used on incompatible phones
First, eSIMs cannot be used on smartphones that don’t support eSIM technology. Some older models or budget devices may not be compatible, so it’s essential to check whether your phone supports eSIM before purchasing.
Setup may be tricky
If it’s your first time using an eSIM, the setup process—such as scanning a QR code or enabling mobile data—might feel a bit tricky. In that case, we recommend choosing a provider that offers clear instructions and reliable customer support.
Use QR code on the correct device
Also, an eSIM can only be installed and used on the device it was first activated on. Since QR codes are usually issued once and cannot be reissued, make sure to scan it on the correct phone.
How to Check EID on iPhone and Android
The easiest way to check your EID is to dial "*#06#" using the default phone app on iPhone or Android.
If your smartphone supports eSIM, making this call will display "EID (32-digit eSIM identification number)". If you can confirm the EID, you can use eSIM both domestically and internationally.
Survey of Japan's Internet Penetration Rate | Introduction to Major Telecommunications Carriers!
We have surveyed Japan's internet situation, including free Wi-Fi availability!
Japan's Free Wi-Fi Penetration Rate
All major airports in Japan with direct international flights are equipped with free Wi-Fi.
However, outside of tourist destinations like Tokyo, Osaka, and Kyoto, free Wi-Fi is not necessarily widely available throughout Japan.
Japanese Airports | Free Wi-Fi Availability |
Narita Airport | ◯ |
Haneda Airport | ◯ |
Most free Wi-Fi services provided in Japan require procedures such as "email registration," "agreement to terms of use," and "SNS authentication," which many overseas visitors find cumbersome to use.
Additionally, compared to Western countries, Japanese companies do not strongly embrace the concept of using free Wi-Fi to extend customer stay time, and many restaurants and cafes do not offer free WiFi.
In Japan, for communication during overseas travel, rather than relying on free Wi-Fi, it is safer to use encrypted internet connections such as eSIM or rented pocket Wi-Fi.
How Are Japan's Internet Connection Speeds?
(Source: SPEEDTEST Official)
Japan's mobile network speeds, as an island nation, are slower than the global average. Please refer to the following table for detailed data on Japan's internet communication speeds.
Fixed Broadband | Mobile Network | |
Global Average Speed | 102.48Mbps | 92.82Mbps |
Japan's Average Speed | 215.06Mbps | 62.83Mbps |
The above are reference values using "SPEEDTEST," a famous speed testing site. (As of May 2025)
While mobile networks may be inferior, Japan's fixed broadband (Wi-Fi) has actual measured speeds more than twice the global average, making it extremely fast.
In Japan, Wi-Fi environment construction using fiber optic lines has been promoted centered around NTT, so there is a high possibility of using comfortable networks in hotels and ryokans.
Japan's Three Major Telecommunications Carriers
While Japan has many companies providing mobile networks, most of them use the networks of the three major companies: "NTT Docomo," "KDDI," and "Softbank."
Let's look at the average execution speeds and coverage areas of Japan's three famous telecommunications carriers.
Network Carrier | Coverage Area※1 | eSIM Providers Using This Network |
Communication Speed※2 |
Provider |
NTT docomo (Coverage Details) |
![]() |
JapanConnect eSIM, Ubigi |
47.09Mbps | NTT |
KDDI (au) (Coverage Details) |
![]() |
JapanConnect eSIM, Holafly, Ubigi, airalo, Saily, Nomad |
46.23Mbps | KDDI |
Softbank (Coverage Details) |
![]() |
JapanConnect eSIM, airalo, Nomad, World eSIM |
46.90Mbps | Softbank |
※1 Coverage areas reference nperf.com coverage maps (tap to open)
※2 Communication speeds reference SPEEDTEST.com
Japan's largest telecommunications carrier is NTT, and its subsidiary NTT Docomo covers a very wide area throughout Japan, including urban areas, tourist destinations, mountainous regions, and coastal areas.
However, NTT Docomo is prone to radio interference in crowded environments such as buses and trains, which can cause communication instability.
On the other hand, KDDI (au) and SoftBank may be somewhat inferior to Docomo in coverage areas of mountainous and coastal regions, but they are evaluated as having excellent communication speed and stability in major urban areas and tourist destinations.
When comparing eSIM options by telecommunications carrier, it is advisable to choose eSIM services that partner with each eSIM provider based on the areas you plan to visit.
Prepaid SIMs Sold at Japanese Airports Are Expensive
Many prepaid SIMs are sold at Japanese airports, and recently they can even be purchased from vending machines. While convenient as they can be used immediately upon arrival in Japan, the prices are quite high due to the demand.
Let's take a look at the prepaid SIM prices sold at Narita Airport for reference.
Domestic Rental WiFi/Prepaid SIM Companies Sold in Airports (Prices include tax) | |||
Unari-kun SIM |
|
||
TRE SIM |
|
||
Anyfone Japan |
|
||
SoftBank Official Prepaid SIM for Travel |
|
(Source: Narita Airport Official Website)
As shown above, SIM card sales counters at airports have aggressive pricing strategies.
Hmm, they sell prepaid SIM cards at Narita Airport. ¥5,000 for 31 days 10GB or ¥2,000 for 6 days 1GB - quite expensive. pic.twitter.com/WhS7xsrVfu
— Karma@8/13(Sun)West U-31b (@ingaoh) X
Price Comparison by Travel Duration | The Cheapest eSIM in Japan
In this chapter, we divide Japan travel periods into short-term and medium-term and compare the prices of each eSIM. Let's see which eSIM service offers the best value for use in Japan.
↓ First, check required plan duration + data capacity for overseas travel ↓
✔"How many days? How much data?" solved
eSIM Price Comparison | 1 day, 3 days, 5 days, 7 days
We compared the prices of eSIM services for short-term periods: 1 day, 3 days, 5 days, and 7 days.
※1 Prices as of July 9, 2025. Please check the latest pricing on each eSIM official website.
For trips to Japan within one week, Saily is the cheapest for light data usage within 1GB.
For unlimited data plans, JapanConnect eSIM offers industry-leading low prices and is recommended for those who want to watch videos and listen to music with high-volume data usage.
Cheapest eSIM for Short-term Japan Travel Summary
- For 7 days within 1GB → Saily
- For unlimited data → JapanConnect eSIM, Nomad
eSIM Price Comparison | 15 days, 30 days
Let's look at the price comparison of eSIM services for medium to long-term travel periods of 15 to 30 days.
※1 Prices as of July 2025. Please check the latest pricing on each eSIM official website.
Nomad is recommended for those who want to use light data amounts of 5GB to 10GB within 15 to 30 days!
For those who want to use medium data amounts of 10GB to 20GB, Saily offers the cheapest rates.
If you need 30GB or more, JapanConnect eSIM offers unlimited data at industry-leading low prices.
Cheapest eSIM for Medium to Long-term Japan Travel Summary
- For light data usage of 5GB-10GB → Nomad
- For affordable 10-20GB usage → Saily
- For 30GB+ to unlimited data → JapanConnect eSIM
Top 7 Recommended eSIMs for International Travel: Comparison Ranking
In this section, we present our top 5 recommended eSIMs for overseas travelers, ranked based on user reviews and feedback.
Start by reviewing the comparison table below to explore the key features of each eSIM service.
Service | Data Plan | Usage period |
Lowest Price |
Network | App Available |
Hotspot | Support Channels |
Support Hours | Key Features | Cancellation Policy | Validity |
JapanConnect eSIM![]() |
Unlimited/ 1GB-50GB/ DayPass |
1day- 30days |
1GB/3days 6$ |
NTT DOCOMO(IIJ)/ KDDI・ SOFTBANK |
✕ | ✓ | 9:00–18:00/JST | One of the most affordable mid-data plans in the industry. |
✓ | 60 days | |
Holafly![]() |
Unlimited | 1day- 90days |
Unlimited/1day 1.99$ |
KDDI | ✓ | ✓ | Chat | 24/7 | Specialized in unlimited data eSIM services. |
✓ | No expiration※1 |
Airalo![]() |
1GB- 20GB |
1day- 30days |
1GB/7days 4.50$ |
KDDI・ SOFTBANK |
✓ | ✓ | Email / Chat | 24/7 | Manage installations, data usage, and recharges easily via app. |
✓ | Depends on plan |
Ubigi![]() |
Unlimited/ 500MB- 50GB |
1day- 30days |
1GB/30days 4$ |
KDDI・ DOCOMO |
✓ | ✓ | 10:00–17:00/JST | NTT Docomo's 5G high-speed line is available |
✕ | 90 days | |
Saily![]() |
Unlimited/ 1GB- 20GB |
1day- 30days |
1GB/7days 3.99$ |
KDDI | ✓ | ✓ | Email / Chat | 24/7 | NordVPN offers virtual locations to get around geoblocks |
✕ | 30 days |
Nomad![]() |
1GB-50GB | 1day- 30days |
1GB/7days 6$ |
KDDI・ SOFTBANK |
✓ | ✓ | Email / Chat | 24/7 | Easy data management with the app. Unlimited data also available. |
✓ | No expiration※1 |
World eSIM![]() |
Unlimited/ 500MB-20GB/ DayPass |
1day- 30days |
3GB/7days 6.90$ |
SOFTBANK | ✓ | ✓ | 9:00–18:00/JST | It is provided by a Japanese listed company, so it is trustworthy |
✕ | 30 days |
※1.While an eSIM technically does not expire, inactivity or carrier policy can cause your eSIM to become deactivated.
Now, let’s dive into the details of each top-ranked eSIM provider for international travelers!
If any of the eSIM services listed above caught your interest, just click the logo to scroll to the relevant section.
JapanConnect eSIM | Industry-Leading Low Prices for Medium-Data Plans
(Image quote:JapanConnect eSIM official)
Basic Info | |
Provider | BeaconLink LLC |
Carrier | DOCOMO/KDDI/SOFTBANK |
Lowest Price | 1GB/3days/6$ |
eSIM Delivery | Instant |
Activation Fee | Free |
Phone Number | None |
Tethering | Available |
Support Channels | LINE / Email |
Support Hours | 9:00–18:00 (JST) |
Pros of JapanConnect eSIM
- Among the lowest prices in the industry
- Easy setup — just scan the QR code
- 30-day free cancellation guarantee available
- Multi-network compatible for wide coverage
Cons of JapanConnect eSIM
- ● No dedicated app available
- ● Support is not available 24/7
User Reviews
I used it for my temporary trip back to Japan. Setup was super easy and it activated immediately after landing. The price was much better compared to others! I’ll definitely use it again.
Signal was weak in some areas, but overall I was satisfied. The LINE support was especially helpful!
Cheap! Fast access! I'd love to see more plan options in the future!
JapanConnect eSIM is a prepaid eSIM service provided by BeaconLink LLC, a Japanese company.
It offers some of the best value mid-range data plans for international travel — ideal for travelers who want enough data without paying high prices.
A 30-day full refund guarantee is included, so even if your trip gets canceled, you can get a full refund as long as the eSIM hasn’t been installed.
\ Best Prepaid eSIM for Budget-Conscious Travelers /
Visit JapanConnect eSIM Official Site
✓ Use exclusive coupon code “esimenb” for 5% OFF
Holafly | eSIM Service Specialized in Unlimited Data Plans
(Image quote:Holafly official)
Basic Info | |
Provider | Holafly |
Carrier | KDDI |
Starting Price | Unlimited/1day/1.99$ |
eSIM Delivery | Instant |
Activation Fee | Free |
Phone Number | None |
Tethering | Available |
Support Channel | Live Chat (with auto-translation) |
Support Hours | 24/7 |
Pros of Holafly
- Focused on unlimited data — ideal for heavy internet usage
- 24/7 live chat support with automatic translation for convenience
- No expiration date — use it for your next trip if unused
Cons of Holafly
- ● Support is not provided by native Japanese speakers
- ● Tethering may be limited to 500MB per day
User Reviews
A friend recommended this to me. Unlimited data at a great price. It was my first time using an eSIM and I found it very easy and affordable for staying connected overseas.
I saw a video on YouTube by someone who used it, and they had a discount coupon, so I bought it for less. Setup was easy and it connected right away.
In some countries the signal was weaker, though that might not be the eSIM's fault. The 24/7 support is great, but I found the translated replies a bit confusing at times. Overall, I'm satisfied.
Holafly is an eSIM provider specialized in unlimited data plans. It allows you to access the internet freely in over 200 countries without worrying about data limits.
Perfect for travelers who want to enjoy streaming video or music on the go without relying on public Wi-Fi. However, please note that tethering may be limited to around 500MB per day and not fully unlimited.
The 24/7 chat support is convenient, but it is often handled by non-Japanese staff using auto-translation. If you’re comfortable using international services, Holafly is a solid option for reliable, unlimited mobile data abroad.
\ Unlimited data! 200+ countries /
✓5% OFF code "APPHAX5"
Airalo | Popular eSIM App for Backpackers Supporting 200+ Countries
(Image quote:airalo official)
Basic Info | |
Provider | Airalo |
Carrier | KDDI/SOFTBANK |
Starting Price | 1GB/7days/4.50$ |
eSIM Delivery | Instant |
Activation Fee | Free |
Phone Number | None |
Tethering | Available |
Support Channel | Email & Chat Support (English) |
Support Hours | 24/7 |
Pros of Airalo
- Airmoney rewards system — 5% cashback for future purchases
- App-based management — check data usage and instant top-up
- World's largest eSIM store — covering 200+ countries
Cons of Airalo
- ● There is no unlimited plan
User Reviews
Using Airalo's eSIM was extremely comfortable! The app operation is simple, and because I completed the purchase and setup in advance, I was able to connect to the internet immediately after arriving at my destination. Especially during my stay in France, communication was stable in both urban and rural areas, and I could use map and translation apps without any problems. The data amount was reasonable, and the plan price was satisfactory. It was my first time using an eSIM, but it was more convenient than I expected.
The peace of mind of being able to use the internet immediately upon arrival was significant.
I was worried whether it would actually work locally since it's just tap operations, but once I got used to the operation, it was convenient and good.
Airalo is the world's first eSIM store launched by a Singapore-based startup in 2019. As the world's largest eSIM service for overseas travel, it covers over 200 countries and has been featured in numerous international and domestic media outlets.
Perfect for experienced travelers who want to manage their eSIM through an app with ease. The app's functionality is outstanding, allowing you to purchase data and install eSIM for all supported countries. The Airmoney cashback system offers 5% rewards on purchases, which can be used for discounts on future data purchases.
However, please note that there is no unlimited plan, so it may not be suitable for travelers who want to use large amounts of data.
\ Travel the world affordably /
✓10% OFF first order "ESIMPORTAL10"
Saily | Provided by NordVPN with Built-in VPN Function
(Image quote:Saily official)
Basic Info | |
Provider | Saily |
Carrier | KDDI |
Starting Price | 1GB/7days/3.99$ |
eSIM Delivery | Instant |
Activation Fee | Free |
Phone Number | None |
Tethering | Available |
Support Channel | Chat Support (with auto-translation) |
Support Hours | 24/7 |
Pros of Saily
- Built-in VPN function powered by NordVPN technology
- App-based data top-up and usage monitoring available
- Single eSIM supports multiple country data plans
Cons of Saily
- ● Payment in USD only
- ● Limited medium to large data plan options
- ● Short 30-day usage period
User Reviews
The VPN function worked perfectly in China where internet restrictions are strict. I could access social media and Google services without any issues. The setup was straightforward and the connection was stable throughout my trip.
The virtual location feature is unique and useful for privacy. However, the data plans are quite expensive compared to other providers. Good for security-conscious travelers.
Being able to bypass censorship was invaluable during my business trip. The NordVPN backing gives confidence in the service quality.
Saily is a travel-focused eSIM service provided by NordVPN, the world-renowned VPN service provider. It features a unique virtual location function that enhances internet connection security by routing through encrypted servers, effectively changing your apparent location.
Perfect for travelers visiting countries with strict internet regulations, including China, where it helps bypass online censorship and access restricted content. The service is backed by a major VPN provider, ensuring reliable security and privacy protection.
However, the service has limitations including USD-only payments, fewer large data plan options, and a relatively short 30-day usage period. Best suited for travelers who prioritize security and privacy over cost-effectiveness.
\ NordVPN-powered eSIM service! /
✓Exclusive 5% OFF code "japanconnect"
Ubigi | Provided by Japan's NTT Group with DOCOMO 5G Network Access
(Image quote:Ubigi official)
Basic Info | |
Provider | Ubigi |
Carrier | DOCOMO/KDDI |
Starting Price | 1GB/30days/4$ |
eSIM Delivery | Instant |
Activation Fee | Free |
Phone Number | None |
Tethering | Available |
Support Channel | Email Support (Japanese) |
Support Hours | 9:00-17:00 (JST) |
Pros of Ubigi
- Reusable eSIM profile — top up offline without Wi-Fi
- NTT Group subsidiary for reliable service
Cons of Ubigi
- ● App registration process can be challenging
- ● Email-only customer support
- ● Data usage starts immediately after purchase
User Reviews
The setup was simple and easy to understand, so I could use it smoothly. It was mostly stable, so there was no stress.
Great value for money in Europe. The ability to top up data without Wi-Fi was incredibly convenient during my travels.
Being backed by NTT gives confidence in the service. However, the immediate activation after purchase caught me off guard.
Provided by French telecommunications company Transatel, Ubigi became a consolidated subsidiary of NTT Communications in 2018 when Japan's NTT acquired half of its shares.
Perfect for budget-conscious travelers to Japan who want reliable connectivity at the lowest prices. The service supports NTT DOCOMO's 5G network and offers unique offline data top-up capabilities through its reusable eSIM profile system.
However, users should be aware of the more complex app registration process and email-only support. The immediate activation upon purchase may also catch some travelers unprepared, so timing your purchase is important.
\ High speed! NTT Docomo's 5G /
✓First-time 10% OFF "WELCOME10"
Nomad | Rising Popularity with Local-Price Competitive Rates
(Image quote:Nomad official)
Basic Info | |
Provider | Nomad |
Carrier | KDDI/SOFTBANK |
Starting Price | 1GB/7days/6$ |
eSIM Delivery | Instant |
Activation Fee | Free |
Phone Number | None (Data-only) |
Tethering | Available |
Support Channel | Email & App Support |
Support Hours | 24/7 |
Pros of Nomad
- Rich plan variety — unlimited, regional, and flexible data options
- Simple setup with automatic APN configuration
Cons of Nomad
- ● Data-only service — no phone number included
- ● Fewer supported countries compared to major competitors
User Reviews
Always reliable! Using the Nomad eSIM was super easy, I had no issues during my trip. Great coverage and very fair pricing.
Great App! The automatic network switching worked perfectly across multiple countries. I'll continue using it for future travels.
Easy to set up and good coverage at a very fair price. The multiple carrier support really makes a difference in remote areas.
Nomad is a rapidly rising eSIM service launched by LotusFlare in 2020 with the motto "travel like a local with local prices." Featured in The New York Times and boasting a 4.8 rating on the App Store, it has gained significant popularity among budget-conscious travelers.
Perfect for travelers seeking the lowest possible rates without compromising on quality. The service offers exceptional value with frequent sales that can make plans up to 50% cheaper than competitors, plus diverse plan options including single-country, regional, and unlimited data plans across 165+ countries.
However, the service is primarily data-only (except for some Thailand plans) and covers fewer countries than some competitors. Despite these limitations, the combination of competitive pricing, reliable multiple-network support, and user-friendly automatic setup makes it an excellent choice for cost-conscious travelers.
\ Travel like a local with local prices /
World eSIM | Provided by Tokyo Stock Exchange Listed Japanese Company for Peace of Mind
(Image quote:World eSIM official)
Basic Info | |
Provider | World eSIM |
Carrier | SOFTBANK |
Starting Price | 3GB/7days/6.90$ |
eSIM Delivery | Instant |
Activation Fee | Free |
Phone Number | None |
Tethering | Available |
Support Channel | Email Support |
Support Hours | 9:00-18:00 (365 days) |
Pros of World eSIM
- Operated by Tokyo Stock Exchange listed Japanese company for reliability
- Diverse plan options — unlimited, fixed period, and daily pass plans
- Industry-leading low prices among Japanese eSIM providers
Cons of World eSIM
- ● Customer support not available 24/7
- ● Short 30-day usage period
User Reviews
It has become very easy to use communication abroad without the hassle of purchasing a phone locally or exchanging SIM cards after traveling like in the past. I'm very satisfied.
For small data amounts, the price is cheap, so I'm satisfied (using free Wi-Fi, even a small amount is sufficient).
Being backed by a major Japanese company gives confidence. The variety of plans makes it easy to find something that fits your travel style.
World eSIM is operated by Vision Inc., a publicly listed Japanese company on the Tokyo Stock Exchange. Vision Inc. has been providing "Global WiFi" rental services for overseas travelers in Japan and has been leading Japan's telecommunications industry for over 20 years as an established company.
Perfect for travelers who prefer dealing with a trusted Japanese company and want access to diverse, affordable data plans. The service leverages expertise gained from Global WiFi operations, offering partnerships with major international carriers and some of the most competitive prices among Japanese eSIM providers.
However, the service has limitations including non-24/7 customer support and a 30-day usage limit. Despite these constraints, the reliable support system from a major Japanese corporation and the wide range of plan options make it an attractive choice for Japanese travelers seeking peace of mind.
\ Trusted Japanese company, 200+ countries /
✓24/7 online purchase available!
eSIM Setup and Usage for Japan Travel
Let's check the specific eSIM activation methods when using eSIM for Japan travel.
The following are setup methods common to many prepaid eSIM services, but please follow the detailed manual from your eSIM provider.
We will explain the activation method for each device, so click on your device type to scroll to the relevant section.
eSIM Setup Methods by Device
※ For iPhones with iOS 16 and earlier, and Android devices, you need to scan a QR code displayed on a separate device. If you only have one smartphone, please print the QR code in advance.
iPhone Setup Method
Setting up eSIM for Japan travel on iPhone or iPad.
Open the iPhone Settings app under Wi-Fi environment.





Android Setup Method
Let's look at the eSIM setup method for Japan travel on Android. (Screenshots are from Pixel 6a)
Open the Android Settings app under Wi-Fi environment.




The downloaded Japan travel eSIM will be added to Network & Internet → SIM, so tap on it.
FAQs
Which eSIM is recommended for Japan?
Top recommended eSIMs for Japan travel include JapanConnect eSIM, Airalo, and Holafly. JapanConnect eSIM offers multi-network access with Japan’s major carriers such as au (KDDI), SoftBank, and NTT Docomo, making it highly reliable in terms of speed and connection stability. If you prefer unlimited data, Holafly is a solid choice. For travelers who want affordable pricing with small data volumes and flexible plans, Airalo is a popular option.
Can I purchase a Japanese eSIM?
Yes, Japanese eSIMs can be easily purchased online. Services like JapanConnect eSIM, Nomad, and Airalo offer eSIM plans that can be activated either before your trip or immediately upon arrival. You don’t need a physical SIM card, and most eSIM-compatible unlocked smartphones are supported.
Are there eSIMs for tourists in Japan?
Yes, many eSIM plans are specifically designed for inbound tourists visiting Japan. Providers such as JapanConnect eSIM, Holafly, and Airalo offer plans ranging from 3 to 30 days, using major Japanese carrier networks like NTT Docomo, au, and SoftBank.
Which is better for Japan: Airalo or Ubigi?
Generally, Airalo is more popular in Japan due to its affordable pricing and flexible options for data and duration. Ubigi may offer faster speeds in specific areas where NTT Docomo’s 5G is available, providing wide and stable coverage. However, for cost-effectiveness and ease of use, many travelers prefer Airalo.
Can I buy an eSIM at a Japanese airport?
In many cases, eSIMs can be purchased from vending machines at Japanese airports. However, due to the high installation and maintenance costs, airport eSIMs tend to be more expensive. It is recommended to purchase an eSIM online before arrival and activate it using airport Wi-Fi. Services like JapanConnect eSIM and Airalo support instant issuance, so there is no need to look for a SIM vendor upon arrival.
Which is better for Japan travel: eSIM or pocket WiFi?
For solo travelers, an eSIM is generally more convenient. It eliminates the need to rent or return a separate device, allowing you to connect directly with your smartphone. On the other hand, if you’re traveling in a group or require unlimited data, pocket WiFi may be worth considering. For short trips or individual use, eSIMs are often superior in both cost and convenience.